Meta support assistant

A page that starts as an interface and finishes as a conversation.

Two generations of AI support for Meta devices and orders.

The first put an assistant next to a help center I wasn't allowed to change. The second rebuilt the help center on a pattern that turns a page into the assistant.

Role

Sole designer

Date

2025 - 2026

Scope

Two generations

Device support job hub, entry state · shipped

constraints

Generation one had two rules, both deliberate.

  • Don't redesign the help center: the assistant had to arrive inside a surface that already worked, with no rebuild blocking the date.

  • Don't scale past three automations: take the highest-volume cases, leave everything frontline staff handled.

Both were right for a first generation. Both created exactly the debt the second was built to pay.

This was what we were working with originally: landing pages, article pages

constraints

Generation one had two rules, both deliberate.

  • Don't redesign the help center: the assistant had to arrive inside a surface that already worked, with no rebuild blocking the date.

  • Don't scale past three automations: take the highest-volume cases, leave everything frontline staff handled.

Both were right for a first generation. Both created exactly the debt the second was built to pay.

Copyright 2026

Copyright 2026

Jonathan LoPorto